Virtualization market remains strong
I've been talking to VARs from all over the country this week, and a common theme seems to be that technologies that save people money are still seeing growth despite the sluggish economy. Virtualization in particular has a lot of people excited; VARs, because it's profitable, and customers, because it can reduce their capital expenses.
VMWare's financial results showed a 32 percent increase year-over-year, taking in $472 million during the third quarter, exceeding Wall Street's expectations. That's impressive right now. How many companies are exceeding expectations? Not very many.
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help clients re-prioritize... now
Now is a good time for VARs (SP's, consultants, integrators, etc.) that act as outsourced IT support to review their project plans with clients. It's time to prioritize any tasks/projects that will bring rapid ROI.For example, it may be tough to close the sale on a $25,000 project in this environment with small businesses. BUT if that $25,000 project will generate $300,000 in annual overhead savings for that same small business, they'd be really silly not to run with it now.
As always, focus on solving THEIR problems and your opportunities won't be far behind. That's why VMWare is doing well. Follow their lead.